12.11.2014
- Uncategorized
On behalf of NRK, Oslo Economics has examined the relationship between NRK’s offer of broad content and NRK’s ability to fulfil it’s mandate.
According to our analysis, broad content is an advantage that helps NRK to fulfill it’s mandate. This is due to the so called lead-in-effect, that viewers tend to watch a program that follows a popular program.
For more information about the assignment, please contact Asbjørn Englund.
